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[上海-闵行区]数字化营销经理/Digital Marketing Manager工作职责

时间:2020-09-21 ...

1、建立符合品牌战略和长短期目标的品牌数字化战略;

Establish a brand digital strategy in line with the brand strategy,make sure the Long and short term goals can be achieved. 

2、负责数字化营销活动的策划设计、提升客户数字化营销体验;

Responsible for the planning and design of digital marketing activities to enhance customers' digital marketing experience.

3、管理内容运营、精准营销及社交用户数据管理;

Manage content operation, precision marketing and social user data management.

4、制定并实施电子商务数字营销战略计划;

Develop and implement digital marketing strategy plan for e-commerce.

5、分析各类数据并调查市场,做出相关建议;

Analyze data and market research to make recommendations.

6、完成上级领导交代的其它事务。

Complete other tasks assigned by superior leader.

任职资格:

1、本科及以上学历,电子商务、市场营销、互联网相关专业优先;

Bachelor degree or above, major in e-commerce, marketing or Internet is preferred.

2、对数字营销工作有深刻认知,有较强的市场感知能力;

Have a deep understanding of digital marketing, have strong market perception ability.

3、擅长数字营销,有过个人防护产品营销推广经历优先考虑;

Good at digital marketing, experience in FMCG product marketing is preferred.

4、具备较强的营销策划及品牌塑造推广能力。

Have strong marketing planning ability, have rich experience in brand building and promotion.

参考工资:2-3万/月


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